Entrepreneurial Intuition
ROLLER-COASTER’s aim is to investigate entrepreneurs’ and venture capitalists’ intuition and its impact on success
We build a research framework for measuring intuition based on emotions-as-information and evolution theory.
We assess the level of intuition during decision-making to compare its impact on females' and males' success.
Richer knowledge of intuition will enable faster, more accurate and more confident decision-making. Our rational mind is limited.
We follow a tailor-made communication and dissemination strategy.
A research project hosted by ETH Zürich and the Department of Sociology, Harvard University
Despite the growing number of female-led firms in Europe, such entrepreneurial ventures tend to be smaller in size, have more limited access to finance, and show slower growth and lower profits than male-owned businesses. Because of the nature of entrepreneurship, it is postulated, in line with emotions-as-information theory, that intuition affects decision-making. How intuition affects profits and growth of female and male ventures as well as access to finance, which are crucial for survival, has not to date been objectively investigated.
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